Marketing Certificate & Classes
Important Program Update: Please Read!
Due to very high interest in the Social Media Marketing (SMM) Program and diminished enrollments in the Integrated Marketing Program (IMP), these two programs are gradually being merged, and the IMP will be phased out by the end of spring 2013. Students currently in the IMP or those wishing to get the IMP certificate can still do so by taking The Power of Community: An Introduction to Social Media as the introductory course in the program and Integrating Social Media into the Overall Marketing Strategy as the final course in the program. Instructors for each of these classes have taught in the IMP and will integrate the needs of students from both programs into their classes. If you have questions about this transition or how it will affect you, please contact Kim Workman at 415.817.4247.
Introduction to the Integrated Marketing Program
To succeed in today's world, every business or organization whether a large corporation, government agency, small business, non-profit, independent "solopreneur" or consultant needs to be able to market itself to its target audience or customers. According to the U.S. Department of Labor, Bureau of Labor Statistics (Bulletin 2540), "Employment of advertising, marketing, promotions, public relations, and sales managers is expected to grow faster than average (an increase of 21 to 35%) for all occupations through 2012, spurred by intense domestic and global competition in products and services offered to consumers."
Marketing Certificate Education in the Bay Area:
Downtown San Francisco Campus
With this kind of job growth in mind, the Integrated Marketing Program certificate has been designed to provide participants with a solid foundation in marketing fundamentals. Topics covered include:
- What marketing is and how to develop a targeted marketing strategy
- How market research works and how to conduct it
- How to maximize search engine marketing
- Why branding is so important and how to use it
- The latest online marketing tools and trends
- How to develop integrated marketing campaigns