Marketing

Professional Development Certificate

Alumni Spotlight

Alumni Spotlight

Meet Andy Sartori, Social Media Marketing graduate and principal at MealPro.

 

The Marketing Certificate Program teaches students traditional, digital and social strategies while providing them an opportunity to apply their knowledge as they develop sample marketing plans, campaigns and research projects. The program offers three fast-track certificates in Marketing Essentials, Digital Marketing and Social Media Marketing. The program offers students the flexibility to take individual courses, the four courses required to earn a fast-track certificate, or all 12 courses to earn a full Marketing Certificate.

Intended Audience

Students in this program are new to marketing or have been in the marketing field and want to update their knowledge and skills.

Program Objectives

  • Compare and contrast traditional, digital and social media marketing
  • Teach the importance of targeting specific audiences with tailored strategies, tactics and messaging
  • Introduce tools that help execute the process of building, growing and evaluating marketing efforts.

Cost & Length of Study*

Each fast-track certificate consists of four courses and costs approximately $1,500, plus a $50 certificate fee.

Students may complete a fast-track certificate in five to six weeks or all three fast-tracks in four to five months to earn the Marketing certificate if taken within one semester. Students have up to two years to start and finish any single fast-track and three years to complete all three.

Courses may be taken independently or for a certificate of completion.

*Subject to change

Social Media Marketing Intensive

Get up to speed quickly on the latest in Social Media Marketing! Sign up for the Social Media Marketing Three-Day Intensive. Ideal for local and out-of-town professionals. Usually offered in summer semester only; cannot be applied toward fast-track or Marketing certificates.