Brand Building: Identity, Equity and Loyalty

Class Number: 10788

Fall 2019

SMM 9140

1.2 CEUs


People understand the word brand differently, but in short, it's the consumers' intellectual and emotional associations with a company (or product or service). Marketers strive to create brands that differentiate, inform, persuade, and engage audiences. This class will explore the elements, development, and management of a brand.




* Class meets at the Downtown Campus in the Westfield San Francisco Centre, 835 Market Street.
COURSE: $375

Class Number: 10788

Refund Information

Refund Code Full Refund 75% Refund No Refund
CEL_2 Class dropped one day prior to class start day Class dropped on class start day Class dropped beyond class start day


Last Update: Oct 15, 2019 8:36am