Brand Building: Identity, Equity and Loyalty
People understand the word brand differently, but in short, it's the consumers' intellectual and emotional associations with a company (or product or service). Marketers strive to create brands that differentiate, inform, persuade, and engage audiences. This class will explore the elements, development, and management of a brand.
|Dates||Days and Times||Location||Faculty|
|8/31/19-9/7/19||Sat, 9:30AM-4:30PM||Alan Segal|
* Class meets at the Downtown Campus in the Westfield San Francisco Centre, 835 Market Street.
|Refund Code||Full Refund||75% Refund||No Refund|
|CEL_2||Class dropped one day prior to class start day||Class dropped on class start day||Class dropped beyond class start day|
Last Update: Aug 16, 2019 2:23pm