Optimization: Landing Pages, Testing and Analytics

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Class Number: 11044

Fall 2018

SMM 9360

1.2 CEUs
Fee: 

$375

More companies are demanding proof of return on investment. This course responds to that demand by taking a deeper look at market research and digital marketing through the lenses of landing pages, testing, and analytics. Topics include A/B, multivariate, and usability testing; tools and vendors; analytics and data collection systems options.

Section: 

1

Notes: 

PLEASE NOTE THIS CLASS WILL BE MEETING ONLINE

Visit http://ilearn.sfsu.edu to log in after registration and payment using SF State ID and password
COURSE FEE: $375

Class Number: 11044

Please note the Class Number:11044. Enter it in the
Filter box on the Shopping Cart Class Schedule.

Refund Information

Refund Code Full Refund 75% Refund No Refund
CEL_2 Class dropped one day prior to class start day Class dropped on class start day Class dropped beyond class start day

 

Last Update: Dec 11, 2018 1:51pm