More companies are demanding proof of return on investment. This course responds to that demand by taking a deeper look at market research and digital marketing through the lenses of landing pages, testing, and analytics. Topics include A/B, multivariate, and usability testing; tools and vendors; analytics and data collection systems options.
|Dates||Days and Times||Location||Faculty|
|10/29/19-11/7/19||Tues, Thu, -||Online||Muzhgan Mansoori|
COURSE FEE: $375
Visit http://ilearn.sfsu.edu to log in after registration and payment using SF State ID and password
|Refund Code||Full Refund||75% Refund||No Refund|
|CEL_2||Class dropped one day prior to class start day||Class dropped on class start day||Class dropped beyond class start day|
Last Update: Oct 15, 2019 8:36am