Optimization: Landing Pages, Testing and Analytics

Class Number: 10793

Fall 2019

SMM 9360

1.2 CEUs


More companies are demanding proof of return on investment. This course responds to that demand by taking a deeper look at market research and digital marketing through the lenses of landing pages, testing, and analytics. Topics include A/B, multivariate, and usability testing; tools and vendors; analytics and data collection systems options.





Visit http://ilearn.sfsu.edu to log in after registration and payment using SF State ID and password

Class Number: 10793

Refund Information

Refund Code Full Refund 75% Refund No Refund
CEL_2 Class dropped one day prior to class start day Class dropped on class start day Class dropped beyond class start day


Last Update: Oct 15, 2019 8:36am