Optimization: Landing Pages, Testing and Analytics

Class Number: 11285

Fall 2020

SMM 9360

1.2 CEUs


More companies are demanding proof of return on investment. This course responds to that demand by taking a deeper look at market research and digital marketing through the lenses of landing pages, testing, and analytics. Topics include A/B, multivariate, and usability testing; tools and vendors; analytics and data collection systems options.





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Class Number: 11285

Last Update: Sep 25, 2020 10:03am


Refund Information

Refund Code Full Refund 75% Refund No Refund
CEL_2 Class dropped one day prior to class start day Class dropped on class start day Class dropped beyond class start day