The right strategy can mark the success--or failure--of any social media marketing effort. In this macro-view course, you begin by looking at the role of the competitive audit and the analysis required to structure a successful social media strategy. You will also examine what a social media strategy is and is not, the approaches for developing one, and how social media strategies support overall businesses and brands.
|Dates||Days and Times||Location||Faculty|
|4/21/20-4/23/20||Tues, Thu, 6:00PM-9:00PM||DTC 629||Irene Koehler|
|4/25/20-4/25/20||Sat, 9:30AM-4:30PM||DTC 629|
* Class meets at the Downtown Campus in the Westfield San Francisco Centre, 835 Market Street.
COURSE FEE: $375
|Refund Code||Full Refund||75% Refund||No Refund|
|CEL_2||Class dropped one day prior to class start day||Class dropped on class start day||Class dropped beyond class start day|
Last Update: Mar 27, 2020 9:08am