Social Media Marketing Strategy

Class Number: 10667

Spring 2020

SMM 9520

1.2 CEUs


The right strategy can mark the success--or failure--of any social media marketing effort. In this macro-view course, you begin by looking at the role of the competitive audit and the analysis required to structure a successful social media strategy. You will also examine what a social media strategy is and is not, the approaches for developing one, and how social media strategies support overall businesses and brands.




* Class meets at the Downtown Campus in the Westfield San Francisco Centre, 835 Market Street.

Class Number: 10667

Spring 2020 Refund Information

Refund Code Full Refund 75% Refund No Refund
CEL_2 Class dropped one day prior to class start day Class dropped on class start day Class dropped beyond class start day


Last Update: Mar 27, 2020 9:08am