Social Media Marketing Strategy

Summer 2021

SMM 9520

Class Number: 2255
1.2 CEUs


The right strategy can mark the success--or failure--of any social media marketing effort. In this macro-view course, you begin by looking at the role of the competitive audit and the analysis required to structure a successful social media strategy. You will also examine what a social media strategy is and is not, the approaches for developing one, and how social media strategies support overall businesses and brands.





Visit to log in after registration and payment using SF State ID and password. It is important that you take the classes in order because your group project work carries over from one class to the next.

Class Number: 2255

Refund Information

Refund Code Full Refund 75% Refund No Refund
CEL_2SUM Class dropped one day prior to class start day Class dropped on class start day Class dropped beyond class start day


Last Update: Apr 21, 2021 11:03am