The right strategy can mark the success--or failure--of any social media marketing effort. In this macro-view course, you begin by looking at the role of the competitive audit and the analysis required to structure a successful social media strategy. You will also examine what a social media strategy is and is not, the approaches for developing one, and how social media strategies support overall businesses and brands.
COURSE FEE: $375
Visit http://ilearn.sfsu.edu to log in after registration and payment using SF State ID and password. It is important that you take the classes in order because your group project work carries over from one class to the next.
|Refund Code||Full Refund||75% Refund||No Refund|
|CEL_2SUM||Class dropped one day prior to class start day||Class dropped on class start day||Class dropped beyond class start day|
Last Update: Apr 21, 2021 11:03am