Metrics and Evaluation

Class Number: 10796

Fall 2019

SMM 9560

1.2 CEUs


Evaluating the success of a social media marketing strategy is an involved process. In this course, you'll learn tools for measuring success, examine what to measure and why, and explore difficult-to-measure concepts like engagement. Discover how it's not just about return on investment but, more importantly, return on influence that matters.




* Class meets at the Downtown Campus in the Westfield San Francisco Centre, 835 Market Street.

Class Number: 10796

Refund Information

Refund Code Full Refund 75% Refund No Refund
CEL_2 Class dropped one day prior to class start day Class dropped on class start day Class dropped beyond class start day


Last Update: Oct 15, 2019 8:36am