Metrics and Evaluation

Class Number: 11114

Fall 2020

SMM 9560

1.2 CEUs


Evaluating the success of a social media marketing strategy is an involved process. In this course, you'll learn tools for measuring success, examine what to measure and why, and explore difficult-to-measure concepts like engagement. Discover how it's not just about return on investment but, more importantly, return on influence that matters.





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Class Number: 11114

Last Update: Oct 26, 2020 1:45pm


Refund Information

Refund Code Full Refund 75% Refund No Refund
CEL_2 Class dropped one day prior to class start day Class dropped on class start day Class dropped beyond class start day