Metrics and Evaluation

Summer 2021

SMM 9560

Class Number: 2257
1.2 CEUs


Evaluating the success of a social media marketing strategy is an involved process. In this course, you'll learn tools for measuring success, examine what to measure and why, and explore difficult-to-measure concepts like engagement. Discover how it's not just about return on investment but, more importantly, return on influence that matters.





Visit to log in after registration and payment using SF State ID and password. It is important that you take the classes in order because your group project work carries over from one class to the next.

Class Number: 2257

Refund Information

Refund Code Full Refund 75% Refund No Refund
CEL_2SUM Class dropped one day prior to class start day Class dropped on class start day Class dropped beyond class start day


Last Update: Apr 21, 2021 11:03am