Do I need to be a current SF State student to enroll in the program?
No. Our professional development courses are open to all.
Are there any academic prerequisites to enter the program?
No. There are no prerequisites or requirements to enter the program. The program is non-academic.
How do I apply to the program?
No application is required to enter the program. An application and fee are required to request a certificate after completion of required coursework.
Do I need to know English to take these courses?
Yes. Students who are not comfortable learning in English should enroll in our English for Professional Purposes program.
Do I need to have basic computer skills to take these courses?
Yes. Most courses are hands-on and students must have basic computer skills to participate. Students taking the Social Media Marketing Fast-Track Certificate program should have Facebook, Twitter, and LinkedIn accounts.
What kind of visa do I need to take the classes?
Anyone with a valid non-immigrant visa (except B1/B2, F2, M2) may enroll in SF State Extended Learning courses.
Does being enrolled in the Marketing program qualify me, as an international student, for F-1 or for other visa status?
No. The Marketing program cannot provide the F-1 or any other type of visa. For information about programs that offer the F-1 visa, see International Students.
How much does the program cost?
The program offers fast-track certificates in Marketing Essentials, Digital Marketing, and Social Media Marketing. Students who complete all of the courses in each fast-track program may choose to receive a Marketing certificate. Each fast-track certificate consists of four courses and costs approximately $1,500. There is a non-refundable $50 application fee for each certificate requested. There are no additional program or textbook fees.
Where do the courses take place?
All Marketing courses are held in person at the SF State Downtown Campus located at 835 Market Street, 6th Floor, San Francisco, CA. For more information, see Downtown Campus. This program is offered only at the SF State Downtown Campus.
Is the program available online?
Not at this time. All courses meet in person at the SF State Downtown Campus.
When is the program offered?
Usually, a minimum of two fast-track certificate programs are offered on a rotational basis in spring, summer, and fall semesters; currently, no Marketing courses are offered in winter semester. Courses begin and end throughout the semester. The Social Media Marketing Three-Day Intensive course is usually offered in summer only.
Can I start the program at any time?
Students may begin a fast-track program in any semester it is offered. It is strongly recommended that students take the courses in each fast-track program in the order in which they are listed under the requirements for each Certificate.
How long are the classes and when do they meet?
Courses provide 12 hours of instruction each and are typically completed within a period of two weeks. Classes generally meet four weeknights from 6:00pm - 9:00pm or two Saturdays from 9:30am - 4:30pm; however, some scheduling variation is possible, so be sure to check course schedules online before registering.
How many classes do I need to complete to get the certificate?
Students must complete the four courses required for each fast-track certificate, or all 12 courses for the Marketing certificate. The Social Media Marketing Intensive courses may not be applied toward the Certificate. See Certificate for details.
Do I need to take the classes in a particular order (sequence)?
It is strongly recommended that students take the courses in each fast-track program in the order in which they are listed under the requirements for each Certificate. Students with little to no marketing background or experience should consider taking the Marketing Essentials program before taking the Digital Marketing and/or Social Media Marketing programs.
If I want to take the whole certificate program, do I have to sign up for all courses in advance?
No. Students can sign up course by course. We advise students to sign up for each course two weeks prior to the start of the course to guarantee a seat.
What happens if I have to miss a class meeting?
Because of the short length and participatory nature of the classes, full attendance at all scheduled course meetings is mandatory. Students who miss a session may not be able to receive credit for the course, so it is best to avoid registering for courses if you have previous commitments that conflict with any of the scheduled course dates. Exceptions are reviewed individually, based on third-party documentation. Students requesting an exception must contact the instructor and program coordinator or director.
How long does it take to complete the program?
The program offers fast-track certificates in Marketing Essentials, Digital Marketing, and Social Media Marketing. Students may take individual courses, the four courses required to earn a fast-track certificate, or all 12 courses to earn the Marketing Certificate. Students may complete a four-course fast-track certificate in three months, or all three fast-track certificates in six to 12 months to earn the Marketing certificate. Coursework for each certificate must completed within two years. Students who wish to earn the Marketing certificate must complete all 12 courses within three years.
Will I earn credits for taking Marketing classes?
Marketing courses carry continuing education unit (CEU) credit, nationally recognized units of measurement for professional development and training. CEUs may be used when employers, agencies or other authorities require a specified number of hours of study and where non-academic credit is acceptable. One CEU is equal to 10 hours of instruction. CEUs are not transferrable to academic programs.
Are the classes graded?
Courses are non-academic and are graded on a credit/no credit basis. Grading is based on student attendance, participation and satisfactory completion of class assignments.
Where can I find information about the program faculty?
Faculty biographies are available on this website; click Faculty in the left column.
Do you offer financial aid?
Financial aid, such as FAFSA, is generally not available for non-academic professional development courses. For more information, see Financial Aid. The Marketing program is registered with CalJOBS, which means some individuals who qualify for their programs may receive assistance. For more information, see CalJOBS.
Where can I find the course schedules?
Select Class Schedule in the left column.
How do I register for classes?
See Register & Pay. You will need to know the five-digit Class Number of each class for which you wish to register. Class numbers and course schedules for upcoming classes are available online approximately six to eight weeks before the beginning of each semester.
How long do I have to pay for my classes? Fees should be paid as students register. Full tuition payment is always due before courses begin. Due dates are calculated by adding five days (including weekends and holidays) to the date of registration with the following exception: If registration takes place within five days of the beginning of a course, fees are due the business day before a course begins. If a student registers for multiple courses with different due dates, total fees must be paid by the earliest due date. See Due Date & Payment Instructions Guide.
What happens if I forget to submit my tuition payment before my due date?
Students who fail to submit payment by the due date are automatically dropped for nonpayment and lose their seat in class. Students who wish to attend the course must re-enroll and pay for the course before it begins or on the first day or night of class with instructor's permission, provided seats are still available. However, tuition charges are not automatically voided when students are dropped for nonpayment; to void charges, students must formally drop the course by calling 415.405.7700 (option 5). See Due Date & Payment Instructions Guide.
How can I get a refund for a class that I have already paid for? Can you credit my credit card?
Students must officially request refunds by the drop deadline by completing and signing a College of Extended Learning Add/Drop Form. The effective date of a refund is the day the request is received by Extended Learning. You can drop by phone by calling one of our registration staff members to drop your class at 415.405.7700. Refund checks are mailed to students approximately three to four weeks on average after the drop form is received. According to CSU regulations, credit card accounts cannot be credited. Visit Drops & Refunds for drop/refund information and schedules.
Do you offer job placement assistance for program graduates?
The program does not have a job placement component, but we do receive Marketing internship and job announcements from local businesses, which we share with currently-enrolled students and post on the Job Listings page. Sometimes, the SF Public Library main branch offers career coaching.
I have questions that are not answered here. Where should I go?
Please contact the Marketing program director, Robert Collins, at email@example.com or 415.817.4230.