Optimization: Landing Pages, Testing and Analytics
More companies are demanding proof of return on investment. This course responds to that demand by taking a deeper look at market research and digital marketing through the lenses of landing pages, testing, and analytics. Topics include A/B, multivariate, and usability testing; tools and vendors; analytics and data collection systems options.
|Dates||Days and Times||Location||Faculty|
|4/17/18-4/26/18||Tues, Thu, 6:00PM-9:00PM||DTC 629||Muzhgan Mansoori|
* Class meets at the Downtown Campus in the Westfield San Francisco Centre, 835 Market Street.
COURSE FEE: $375
|Refund Code||Full Refund||75% Refund||No Refund|
|CEL_2||Class dropped one day prior to class start day||Class dropped on class start day||Class dropped beyond class start day|
Last Update: Feb 22, 2018 3:43pm