Prerequisites: Restricted to Marketing majors; MKTG 431. Students in other majors admitted on a space-available basis.
Behavioral models explore consumer needs and motivation incorporating psychological theory applied to personality traits, learning, perception, symbolism and communications, social influences and understanding consumer behavior.
|Dates||Days and Times||Location||Faculty|
Last Update: May 23, 2022 2:02pm
|Refund Code||Full Refund||75% Refund||No Refund|
|CEL_2SUM||Class dropped one day prior to class start day||Class dropped on class start day||Class dropped beyond class start day|