Consumer Behavior

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Summer 2022

MKTG 633

Class Number: 2424

3 Units

Course Fee:

$1260

Prerequisites: Restricted to Marketing majors; MKTG 431. Students in other majors admitted on a space-available basis.
Behavioral models explore consumer needs and motivation incorporating psychological theory applied to personality traits, learning, perception, symbolism and communications, social influences and understanding consumer behavior.

Dates	Days and Times	Location	Faculty
6/26/22-7/16/22	ARR		Gulnur Tumbat

Section:

2Z

Class Number: 2424

Last Update: May 23, 2022 2:02pm

Refund Information

Refund Code	Full Refund	75% Refund	No Refund
CEL_2SUM	Class dropped one day prior to class start day	Class dropped on class start day	Class dropped beyond class start day