Consumer Behavior



Summer 2022

MKTG 633

Class Number: 2424
3 Units
Course Fee: 


Prerequisites: Restricted to Marketing majors; MKTG 431. Students in other majors admitted on a space-available basis.
Behavioral models explore consumer needs and motivation incorporating psychological theory applied to personality traits, learning, perception, symbolism and communications, social influences and understanding consumer behavior.



Class Number: 2424

Last Update: May 23, 2022 2:02pm


Refund Information

Refund Code Full Refund 75% Refund No Refund
CEL_2SUM Class dropped one day prior to class start day Class dropped on class start day Class dropped beyond class start day