The Marketing certificate program teaches students traditional, digital and social strategies while providing them an opportunity to apply their knowledge as they develop sample marketing plans, campaigns and research projects. The program offers three concentration areas - which comprise the full certificate — and three fast-track certificates in Marketing Essentials, Digital Marketing and Social Media Marketing. The program offers students the flexibility to take individual courses, the four courses required to earn a fast-track certificate, or all 12 courses to earn a full Marketing certificate.
Cost & Length*
- The cost for the full 12-course Marketing Certificate is $4,500, plus a $50 certificate fee.
- Each fast-track certificate consists of four courses and costs approximately $1,500, plus a $50 certificate fee.
- Students may complete a fast-track certificate in five to six weeks or all three fast-tracks to earn the Marketing certificate if taken within two semesters.
- Courses may be taken independently or for a certificate of completion.
*Subject to change
Students in this program are new to marketing or have been in the marketing field and want to update their knowledge and skills.
- Compare and contrast traditional, digital and social media marketing
- Teach the importance of targeting specific audiences with tailored strategies, tactics and messaging
- Introduce tools that help execute the process of building, growing and evaluating marketing efforts